UMPAKI is a Union of Macedonian Professional Associations in the Creative Industries. Members of the Union can be representative professional organizations in the field of creative industries and thus meet
the criteria set out in the separate Rule on Membership and Membership. We think it is very important to take care of the creative industries, because the creative economy is growing faster than any other economic sector and we have to keep up with the endless demand for innovation and complex creative work that is difficult to automate.

The cultural and creative sector is important for ensuring the continued development of society and is at the heart of the creative economy. Intensive knowledge based on individual creativity and talent generates significant economic benefits.
wealth; and more importantly, it is crucial to a shared sense of European identity, culture and values. Innovation acts as a catalyst especially for young people and reinforces social cohesion. This in turn creates changes in other sectors and stimulates the invention and progress of Europe's diverse cultural landscape.
With the emergence of creative business models, the cultural and creative sectors are increasingly becoming a decisive component of almost every product and service.