Martin Cuff is a strategist, researcher and sector development specialist in the Film, Creative Industries and Tourism sectors, with over twenty five years experience across all five continents. He is the former Executive Director of
the Association of Film Commissioners International, the Colorado Film Commission in the USA and the Cape Film Commission in South Africa, the Chief Operations Officer of the Southern African International Film and
Television Market (Sithengi) and the co-founder of the African Film Commissions Network.
He co-authored the Creative Industries mapping for the Regional Cooperation Council in 2021. He is currently Advisor to Prime Minister Ana Brnabic of Serbia for Creative Industries and Tourism, and strategist for the Serbia Creates nation brand.