Elena Bojadjieva Cvetkovska is more than ten years’ professor at the photography department at International University “Europa Prima” in Skopje. Since 2019th she’s is President of UMPACI (Union of macedonian professional associations in creative industries). She has worked on numerous projects and exhibitions, as well as a selector for international competitions. Since 2021 she is Dean at the Faculty of Film ath the University Europa Prima. Her activities are connected with creating and promotion of educational projects and activities in the field of creative industries, as well as development, preservation and nurturing of culture and cultural heritage, through participation and organization of various activities. Since 2021 she is the President of AKI, Association of creative industries under the Economic Chamber of N. Macedonia.