Dimitar Jovevski, Ph. D. Is professor at the Faculty of Economics-Skopje, at the University of “Ss. Cyril and Methodius” in Skopje. For more than 15 years he has been working at the Department of E-Business, where his main focus is digital media and everything that connects and surrounds it. His has a passion for digital advertising, as well as digital transformations. In addition to this, Dimitar Jovevski, Ph. D. is a partner and director of business development at Piksel – a business partner for solutions for digital maturity, where he has been working on the advancement of digital channels and digital transformations of many Macedonian and foreign companies for more than 10 years.